In his new role, Norman Binde is responsible for the sales and the strategic development of the Alltrucks service portfolio. With his extensive expertise in the aftermarket business, his many years of management experience in sales and his profound know-how in building and developing networks, he is a valuable addition to the Alltrucks management team. Thanks to his international experience and strong commercial background, he will play a central role in further expanding the Alltrucks network in Europe and strengthening the value proposition.

Previously, Norman Binde was Commercial Director of the Bosch Mobility Aftermarket Division in Spain.

"With the addition of Norman Binde, we are emphasising our clear commitment to our workshop partners and to the sustainable growth and future strength of our network," says Alltrucks CEO Homer Smyrliadis. "We are convinced that this expansion of our management team will create tangible added value for our partners."

Alltrucks looks to 2026 with great confidence and optimism and expects positive developments for the team, the network and the continued success of the brand.